Cross Media Assignment Essay Example for Free

Cross Media Assignment Essay In the first part of My Cross Media Assignment, I analysed, ‘L’Oreal Casting Crà ¨me Gloss.’ This advert cast Cheryl Cole, the nation’s sweetheart, in an advertisement for hair dye. This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryl’s make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decided to design an eye shadow. I conducted research into Barry M’s Dazzle Dust, because their print ad’s are always flamboyant, and are interesting to look at. They use bright eye shadow, and usually darker coloured backgrounds to make the image ‘pop’, and stand out to the audience. The unique selling point of Dazzle Dust, is all the colours that it comes in, this makes the product unique. I decided to take a different route, and develop a product that women can use for the day and then for the night. I matched my product, Day n Night, to my target audience, because I think that women would want to own a product that they can use in the morning, when they go to work, and then they can use it straight after work, as a top up, using different colours, to go out for a drink with her friends. I think that my product appeals to women, because it is compact, useful, and there is a gap in the market for a product like mine. I planned my advert, by going to high street make-up retailer, House of Frasier, and I researched the eye shadow industry, and found that the adverts for the Day are very different from the ones that show a ‘night look’. The ‘Daytime’ look for most eye shadows is, a corporate woman looking clean. She normally has a very light Smokey eye, with a pink tint to blend. Whereas in the night look’ the woman has darker eyes, with black as a liner, and dark greys to blend. I decided for my advert that I would use the same woman, in two different situations, wearing two different styles of eye shadow, so that you can see a visible difference. I constructed my brand identity by using two colours, purple and lilac, the purple represents the night look, whereas the lilac shows the day look. I decided not to give my product a slogan, because I realised that women’s make up doesn’t generally have slogans, because if a woman sees a good advert, she will buy the product, and if she likes it, she will buy it again. I made the product represent all women, because in the U.K it is a frequently occurring thing, to see women go out with their friends after a day at work. I did not use a model for my print advert because I wanted my advert to be relatable to women, and give them a real product, rather than some product the celebrity endorsing it doesn’t use. The workplace I decided to use was a secretary’s desk, trying to show that you do not need to hold down a high paying job, to be able to buy the product. The only regulations that I might possibly face in my advert, is when the women goes out for a drink with her friends. There are restrictions in using alcohol in television or in print adverts, because Alcohol advertisements often portray alcohol as enhancing economic success, fun, attractiveness to the opposite sex, athletic skill, and social popularity, and this is the wrong message to send and is therefore not allowed. To prevent my advertisement to be subject to this, I have made sure that the alcohol is never directly seen, it is always mixed in a glass with something else, and the women are not sexualised, in anyway, and when you see men, looking at the woman with the eye shadow on, it is clear to the audience that they are not drunk, and that they haven’t been drinking. Looking back at my advert, I think that I could improve my television advert, because I do not think that in my storyboard, I showed off the product enough, and it was a little vague. Although I think I did meet the audience’s needs, and I did produce a product that I am pleased with, and I thought, there was a gap in the market for. I think on reflection, that my eye shadow box, was the best thing that I did concerning my whole assignment, and I am entirely pleased with my body of work, although there could have been some improvements made.

Lady Macbeth, Macbeths Lady-Villain :: Macbeth essays

Macbeth's Lady-Villain    William Shakespeare's moving tragedy Macbeth presents a leading lady who is not the usual sort of woman, but rather a contradiction of the typical woman. Let us consider her character in this essay.    In "Memoranda: Remarks on the Character of Lady Macbeth," Sarah Siddons comments on the Lady's cold manner:    [Macbeth] announces the King's approach; and she, insensible it should seem to all the perils which he has encountered in battle, and to all the happiness of his safe return to her, -- for not one kind word of greeting or congratulations does she offer, -- is so entirely swallowed up by the horrible design, which has probably been suggested to her by his letters, as to have forgotten both the one and the other. It is very remarkable that Macbeth is frequent in expressions of tenderness to his wife, while she never betrays one symptom of affection towards him, till, in the fiery furnace of affliction, her iron heart is melted down to softness. (56)    Fanny Kemble in "Lady Macbeth" depicts the character of Macbeth's wife:    Lady Macbeth, even in her sleep, has no qualms of conscience; her remorse takes none of the tenderer forms akin to repentance, nor the weaker ones allied to fear, from the pursuit of which the tortured soul, seeking where to hide itself, not seldom escapes into the boundless wilderness of madness. A very able article, published some years ago in the National Review, on the character of Lady Macbeth, insists much upon an opinion that she died of remorse, as some palliation of her crimes, and mitigation of our detestation of them. That she died of wickedness would be, I think, a juster verdict. Remorse is consciousness of guilt . . . and that I think Lady Macbeth never had; though the unrecognized pressure of her great guilt killed her. (116-17)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare interpret the character of Lady Macbeth:    Lady Macbeth is of a finer and more delicate nature. Having fixed her eye upon the end - the attainment for her husband of Duncan's crown - she accepts the inevitable means; she nerves herself for the terrible night's work by artificial stimulants; yet she cannot strike the sleeping king who resembles her father. Having sustained her weaker husband, her own strength gives way; and in sleep, when her will cannot control her thoughts, she is piteously afflicted by the memory of one stain of blood upon her little hand.

Analysis of the Main Theme in Sidney Sheldon’s Tell Me Your Dreams Essay

Sidney Sheldon’s book, â€Å"Tell Me Your Dreams† carries a dark theme. It focuses on how the central character, Ashley Patterson, represents the seemingly well-adjusted, successful and attractive young working professional.   Deep inside though, she is experiencing stormy emotions.   A product of   traumatic childhood experiences, she is a walking disaster, ready to explode.   She is proof that parental abuse can strongly affect an individual’s future behavior and life.   The power of parental nurturing cannot be underestimated, and lack of respect by a parent for a helpless child can produce trauma, shattered dreams and disastrous results which the child carries into adulthood. Ashley Patterson’s troubled personality is introduced at the very start of the novel.   Her paranoid state is immediately presented in the novel’s first few lines: Someone was following her.   She had read about stalkers, but they belonged in a different, violent world†¦ She was trying desperately hard not to panic. But lately her sleep had been filled with unbearable nightmares and she had awakened each morning with a feeling of an impending   doom (Sheldon, 1998, p. 3) Described as an intelligent and attractive woman who has been living in Cupertino, California for three years at the start of   the story, Ashley Patterson, daughter of a famous heart surgeon Dr. Steven Patterson, seems to have many good things going for her. Looks, however, can be deceiving.   Not all that looks well on the outside – like an innocent and beautiful appearance, reflects what is on the inside. Ashley gets involved in a series of brutal murders, specifically men who were stabbed and castrated.   As far as the police authorities were concerned, truth can be hard to find and later, as they were to find out, hard to believe. Eventually, the authorities find the same DNA in each crime scene, trace it to her, and Ashley is arrested and placed under psychiatric investigation. While undergoing therapy Gilbert Keller, Ashley’s dark past is gradually revealed.   Ashley admits that her co-workers, the outgoing and merry Toni Prescott, and the shy and lonely painter Alette Peter are not real, when she says to Dr. Keller: Don’t you understand? They’re not real. They’re my imagination (Sheldon, 1998, p. 308). When Dr. Keller suggests bringing the three women fact-to-face with each other and tells Ashley, â€Å"You have to get to know one another. It’s the only way you’re going to be cured† (Sheldon, 1998, p. 308), he confirms the main character’s multiple personality disorder. Dr. Keller’s calming presence symbolizes peace in Ashley’s world of chaos and pain.   He soothes Ashley when he explains to   her the presence of her other personalities Toni and Alette by saying, â€Å"you must remember that Toni was born out of your pain, to protect you.   The same is true of Alette† (Sheldon, 1998, p. 344).   At this point, and as the story progresses, readers are able to see how Ashley’s painful past – including a father who sexually assaulted her and a mother who did not appreciate her – had caused her personality disorder, leading to her crime. She remembers how her mother was scolding her for singing while they were in a car, which leads to an accident (Sheldon, 1998, p. 349). Her worst and repeated memories of her father saying â€Å"You’ll like this† followed by â€Å"an image of the man getting into bed beside her† followed by a scream to stop (Sheldon, 1998, p. 327) depicts just how haunting and traumatic child abuse in the physical or sexual sense can be. This highlights   the duality of the human psyche.   Ashley’s father may be famous and enviable and he may have obtained the respect of his colleagues and the general public, but to his own daughter he is a monster. Ashley Patterson’s guilt is confirmed in the story when her split-personality character says, †I’m not a dangerous criminal. I’m a normal woman. And a voice inside her said, Who murdered five innocent people† (Sheldon, 1998, p. 291).   With this, the novel’s main theme – of serious parent-child conflict can be highly traumatizing. Parental abuse carries grave consequences like behavioral problems and sometimes, the effect – like youth violence — is irreparable. I chose this theme because it is one that is being experienced in an alarming way in different countries. It is a universal problem that requires concerted action – by therapists, family members, police authorities, social workers, the community-at-large, and so on. What interested me about the novel’s plot is the dramatic revelation, through Ashley’s therapist, of her multiple characters. Then, there is also the gentle and positive reassurance provided by Dr. Keller, which gives an encouraging portrayal of the medical community, and how it sees a   breakthrough when patients who are victims of abuse seem to make progress or attempt to let go of their hurts and pains. The most important character in â€Å"Tell Me Your Dreams† is Ashley Patterson. All the unfolding events and issues revolve through her, and she serves as a symbol of others who suffer a disorder but who deserve to be treated not as inferior beings but as individuals who need understanding and help.   On the other hand, her father symbolizes the demented   minds of those who may appear respectable from the outside but who are capable of causing tremendous harm with their acts. The context, or the place and time where the story takes place, begins in Cupertino, California, a sleepy corner of the world but one which is bustling with corporate activity.   The context helps highlight the dual personalities of several characters in the novel, like Ashley Patterson and Dr, Steven Patterson. The story also takes readers from London to Rome to Quebec City to San Francisco in Bedford, Cupertino, as if pointing out how fast and varied modern-day developments go. The context, or multiple settings, also parallels the multiple personalities of the main character and their different activities at different points in time. Ashley Patterson’s multiple personality disorder is discussed by Dr. Salem, readers gain a better understanding of a disorder which is real.   It is described as â€Å"a condition where there are several completely different   personalities in one body. It’s also known as dissociatve identity disorder. It’s been in the psychiatric literature for more than two hundred years. It usually starts because of a childhood trauma. The victim shuts out the trauma by creating another identity† (Sheldon, 1998, chap. 12).   Ã‚  The author leaves an encouraging note in his book that say that some cases of multiple personality disorders are treatable.   Unfortunately, this was not the case with Ross Carlson, a teenage boy diagnosed with Multiple Personality Disorder. As the news goes: In the summer of 1983, the bodies of Rod and Marilyn Carlson were found beside a road in Douglas County, Colorado. Both had been shot execution-style in the back of the head. Ross Carlson, their teenage son, was later charged with the murders†¦ Eventually, therapists identified as many as 10 personalities residing within Carlson. His attorneys later argued that Carlson’s parents were abusive people who forced their twisted religion on their only child, causing him to develop the diverse characters as a defense mechanism†¦. The six-year drama ended in 1989 when, at age 25, Ross Carlson died of leukemia (â€Å"Multiple Personality Disorder,† para. 2).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ross Carlson is the real-life counterpart of Ashley Patterson. In both cases, the truth hurts – that people who are your family and who are   supposed to nurture and protect you can be capable of inflicting the greatest harm.   The two cases – one portrayed in a novel based on real life, and the other a real-life incident – show that family upbringing and genuine care, concern and nurturing from parents are the best guarantees for a child’s future.   The two cases stress that people afflicted with Multiple Personality Syndrome are, after all, human beings who, in the first place, just needed to love, to be understood, and to heal.                                     References Larson, B. (n.d.). Multiple Personality Disorder. Retrieved May 19, 2008, from http://pullingdownstrongholds.com/deliverance/multiple_personality_disorder.htm Sheldon, S. (1998). Tell me your dreams. New York: HarperCollins Publishers Inc.

Medias Role in the Globalization Process - 645 Words

Essay: The role of media in globalization process If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologies, television programming, film and music. There are a lot of broadcasts of media. Foe example: We can say about internet, TV, radio, newspapers, books, billboards and etc. The media connects the world to a network of information easily accessible for all of us. In this discussion arises a question: Which role has media in globalization process? I think the role of media in globalization process is very important. And my point of view is that the media is a part of the globalization process, it is like â€Å"pen† of the globalization pr ocess, because media shares everything that the globalization process dictates. The important role in globalization process has Internet, which connects all the countries around the world. Internet is called â€Å"world wide web†. So if we say about the globalization process we should remind that the developed countries globalize enough. However, there are some countries which do not globalize enough. For example, states of 3rd world, hungry states and others.Show MoreRelatedThe First Glimpse Of Globalization1573 Words   |  7 PagesGlobalization is the process in which a world-wide circulation of goods, ideas, and people takes place. Historically, there were two periods of profound expansion, the 15th and 16th century and 20th and 21st century. 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